Fernando Muniz-Simas
CEO, EXO Insights
CEO, EXO InsightsFernando carries a solid track record of applying new technologies to helping businesses better understand and serve their customers and employees. He leads a team of experienced technology and industry experts. Under his leadership, EXO Insights has produced a competitive advantage for businesses that has powered innovation, safety, productivity, and cost-savings.
The promise of technology has always motivated Fernando. He worked in data analytics before joining the family industrial design firm where he brought an engineering eye for detail and his passion for innovation, while expanding its services to 3 additional offices. Fernando has led design innovation for corporations like Nestlé, Unilever, Reckitt Benckiser, Unilever, Campbells, General Mills, and others.
Around 10 years ago this focus on technology steered the company to new potential technologies like VR/AR. Based on EXO designed hardware integration he brought eyetracking to VR as a global first and applied this to 20 Market Research projects global companies like 3M, Coca-Cola, Reckit Benckiser, Nestlé and Sanofi–Aventis. EXO core technological acumen was born. Focusing on the larger, more challenging workforce training and process optimization world was the logical decision. Today EXO has made an impact on a range of industries including, energy, construction, mining, consumer goods and retail.
Fernando received a Master of Science in Business Management and Innovation from the Fundación Armando Álvares Penteado in Brazil.
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